Toyota · Prius Prime · 2023
2023 Toyota Prius Prime
4
Recalls
3
Complaints
5/5
Safety Rating
The 2023 Toyota Prius Prime has 4 recalls and 3 owner-reported complaints on file with NHTSA. Overall safety rating: 5 out of 5 stars. Most reported issue: exterior lighting (1 reports).
Source: NHTSA Public Records · Updated Apr 29, 2026
Research Context
The 2023 Toyota Prius Prime page works best as a research starting point. Complaint totals show how much owner-reported activity exists, while recalls and investigations help show whether any of that activity turned into formal safety action.
Because this is a newer-era vehicle page, it usually helps to compare this year against nearby model years before deciding whether a complaint pattern looks isolated or persistent. On this page, the most prominent complaint area is exterior lighting with 1 reported complaint.
Best Research Moves
- Use the complaint log to understand what owners were actually reporting instead of relying only on the raw complaint total.
- Review the recall section even if the total is smaller, because a limited number of recalls can still point to meaningful safety actions.
- This page is primarily a complaints-and-recalls research surface, so compare nearby model years before treating the complaint total as a standalone verdict.
Key Takeaways
- The 2023 Toyota Prius Prime currently shows 4 NHTSA recalls listed on this page and 3 owner-reported complaints.
- This page currently shows no linked NHTSA investigations.
- This page reflects complaint volume, recall history, and NHTSA test data, but it does not diagnose causes or rank reliability by itself.
- Safety data currently shows 5/5 overall NHTSA safety rating.
- The most frequently reported complaint categories on this page are exterior lighting (1), electrical system (1), latches/locks/linkages (1).
- Vehicle
- 2023 Toyota Prius Prime
- Recalls
- 4
- Complaints
- 3
- Safety Rating
- 5/5
How to Interpret This Page
This page combines three types of NHTSA data: recall campaigns (official manufacturer or government actions), owner complaints (unverified consumer reports), and crash test ratings (where available). A vehicle with many complaints is not necessarily less reliable — complaint volume correlates with sales volume and vehicle age. Recalls indicate identified defects, not overall quality. To compare this model year with others, use the year navigation in the sidebar or return to the model overview page.
If you are researching a used vehicle, start with the complaint categories, compare them against the recall list, and then check nearby model years to see whether the same issue profile repeats. That usually produces a better buying or research signal than treating the raw complaint total as a standalone safety ranking.
NHTSA Crash Test Performance
Frontal Crash Test
Side Crash Test
Overall Frontal Rating
Driver and Passenger Assessment
Driver Side
Passenger Side
Overall Side Rating
Side Barrier and Side Pole Tests
Driver Side
Passenger Side
Rollover Resistance
9.2% rollover risk in single-vehicle crash
Safety Features
ESC: StandardForward Collision Warning: StandardLane Departure Warning: Standard
Recall Notices
NHTSANHTSA ID: 26V049000January 28, 2026
ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy Status
Dealers will modify the rear door switch circuits, free of charge. Interim letters notifying owners of the safety risk were mailed March 26, 2026. Additional letters will be sent once the final remedy is available. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
NHTSA ID: 25V744000October 30, 2025
BACK OVER PREVENTION:DISPLAY FUNCTION
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy Status
Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
NHTSA ID: 24V548000July 23, 2024
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy Status
GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
NHTSA ID: 24V274000April 17, 2024
ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy Status
Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Owner Complaints
3 totalELECTRICAL SYSTEM
Feb 23, 2026
There is an unexplained loss of 12V power from the 12V battery, and the car will not start. This was reported to the local Toyota dealership on 12/5/25. The car had to be jumped in order to drive it to the dealership/service department. They said the 12V battery was fully charged...
Preview excerpt
LATCHES/LOCKS/LINKAGES
Jan 29, 2025
The contact owns a 2023 Toyota Prius Prime. The contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact noticed that the hatch door was opened. The contact stated that upon pressing the power button on the hatch and the ...
Preview excerpt
EXTERIOR LIGHTING
Jun 16, 2023
The contact owns a 2023 Toyota Prius Prime. The contact stated while driving 40 MPH with the headlights activated, the low-beam headlights were not providing adequate illumination to light the sides of the roadway properly. The contact stated that shadows were projected to the si...
Preview excerpt
Showing 3 recent complaints from 3 total
View Full Complaint LogCompare Related Vehicles
Why Compare These Pages
The strongest comparison flow is usually: exact vehicle-year page, then nearby years of the same model, then other 2023 Toyota models. That sequence helps separate one-off year spikes from broader make-wide patterns.
More Toyota Prius Prime Years
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Frequently Asked Questions
How many recalls does the 2023 Toyota Prius Prime have?
The 2023 Toyota Prius Prime has 4 recalls recorded by NHTSA.
How many complaints have been filed for the 2023 Toyota Prius Prime?
NHTSA has received 3 owner-reported complaints for the 2023 Toyota Prius Prime.
What is the NHTSA safety rating for the 2023 Toyota Prius Prime?
The 2023 Toyota Prius Prime received an overall safety rating of 5 out of 5 stars from NHTSA.
What are the most common problems with the 2023 Toyota Prius Prime?
The most commonly reported complaint categories for the 2023 Toyota Prius Prime are exterior lighting (1 reports), electrical system (1 reports), latches/locks/linkages (1 reports).
Does the 2023 Toyota Prius Prime have any recalls?
Yes. NHTSA has 4 recalls on record for the 2023 Toyota Prius Prime. Scroll up to review the published recall summaries, consequences, and remedies. To check for unrepaired recalls on your specific vehicle, use your VIN at nhtsa.gov/recalls.
Check Another Vehicle
Look up recalls and complaints for any year, make, and model.
This page summarizes publicly available data from the National Highway Traffic Safety Administration (NHTSA). Complaint counts reflect reports submitted to NHTSA by vehicle owners and do not by themselves prove defect severity or vehicle safety. Safety ratings may not be available for all vehicle-years. This site is not affiliated with NHTSA or any vehicle manufacturer. For official information, visit the official NHTSA page for this vehicle.